When it comes to your business, a great product or service is only one part of the equation. Getting that stellar commodity in front of the right customers is key — and can be a difficult puzzle to piece together, even for the savviest business owners. A startup business marketing plan is what you need,…
Your brand identity is who you are. It conveys the story of your business to your customers when you can’t be there to tell them in person. Your brand identity is the crucial foundation that drives every single creative decision in your marketing efforts. So how do you make sure your team gets it right? Enter the brand…
Investing in a new website or a redesign is a big deal. You want to see measurable results in your leads or sales, and in customer satisfaction with the online experience. Many small businesses don’t have a marketing department to handle analysis, reporting, and updates on their new website – but that’s okay! You can…
As a businesses you strive to create content and share it with your customers. That’s how you build trust, establish your credibility, and drive conversions. But first, people need to actually see that content. That’s where content promotion comes into play. Whether you want more views on your blog posts or more traffic to your…
Every business needs a social media presence. Social media supports your website, integrates with SEO and advertising, expands your reach, and builds a community around your company. It’s a part of your brand story, and impacts how you’re perceived. But in order for it to be effective, you need to choose the right social media…
